From Global Innovation to a Clear UK Market Presence

by | Feb 25, 2026 | Uncategorised

At Popili, one of the things we’re proud of is range. One day we’re working on high-end residential brands, and the next we’re deep into highly technical engineering content.

Our work with Intelli-Hood UK sits firmly in that second category.

As the UK partner of a major US manufacturer, the challenge wasn’t just building a website. It was creating a clear UK identity that spoke directly to the hospitality and commercial kitchen sectors here.

Building a standalone digital presence

Previously, Intelli-Hood UK’s digital presence lived within the US parent company’s website. While that offered global credibility, it didn’t provide the flexibility needed to compete effectively in the UK.

Moving to Squarespace gave us the opportunity to:

  • Position the business as a leading UK specialist
  • Create a clear, professional structure suited to B2B buyers
  • Update and scale content quickly as the market evolves

The result is a website that feels local, focused and commercially driven.

Localisation goes beyond accents

One of the biggest opportunities sat within existing video content. The technical messaging was strong, but it had been produced for a US audience.

We took full ownership of editing and localisation, adapting language, tone and pacing to better suit UK expectations.


In technical B2B sales, trust matters. Content that feels natural and familiar helps remove barriers and makes complex solutions easier to understand.

Beyond the website

The website is just one part of the overall strategy. Alongside the build, Popili manages ongoing outreach, CRM processes and content creation to support lead generation.

The focus is always the same: translating technical complexity into clear commercial messaging that helps the team open conversations with hospitality operators, fitness facilities and large kitchen environments.

The outcome

Intelli-Hood UK now has a clear, independent marketing platform designed to support growth in the UK market.

For Popili, this project is a strong example of taking a highly technical product and presenting it in a way that feels clear, accessible and commercially relevant.

Key Takeaways

At a glance: The Popili × Intelli-Hood UK approach

  • The challenge: Moving from a US parent site to an independent UK presence
  • The solution: A focused Squarespace build designed around clarity and B2B usability
  • The difference: Fully localised video content using AI-assisted production and editing
  • The result: A strong digital foundation that turns technical detail into real commercial conversations