Intelli-Hood UK

Intelli-Hood UK supplies and installs advanced Demand Control Kitchen Ventilation (DCKV) systems for the hospitality sector, including hotels, restaurant groups, fitness clubs, and commercial kitchens.

As the exclusive UK partner of a leading US manufacturer, their challenge was twofold:

 

  • Establish a strong, independent UK digital presence
  • Localise and scale their marketing for the UK market
Popili Virtual Assistance manages their full marketing function; from website development and outreach strategy to managing the CRM system to video editing, localisation and ongoing content creation.

Why We Built Their Website on Squarespace

The previous Intelli-Hood UK website lived inside the US parent company’s platform, limiting visibility, flexibility, and local market relevance. We rebuilt their site on Squarespace to give them a distinct, high-performing UK presence.

1. Full Brand Ownership & Market PositioningSquarespace allowed us to create a standalone platform that clearly positions Intelli-Hood UK as a market-leading local supplier, while still benefiting from global brand credibility.

2. Speed, Flexibility & Easy UpdatesWith rapid deployment, intuitive content management, and scalable design, Squarespace enables us to update content regularly which is ideal in a fast-moving B2B sales environment.

3. Clean, Professional UX for B2B AudiencesClear navigation, fast load speeds, and strong content hierarchy ensure complex technical solutions are presented in a way that is accessible, credible, and persuasive.

Localising Global Content for the UK Market

Much of Intelli-Hood’s existing video content originated in the US. To ensure resonance with UK audiences, we fully revoiced and localised all video assets.

Why this matters:

Authentic local language builds trust, credibility, and engagement — particularly in technical B2B sales environments.

By adapting tone, terminology, accent, pacing, and references, we ensure content feels native, not imported, increasing clarity, connection, and conversion.

Full-Service Video Editing & AI-Enhanced Production

Popili provides end-to-end video production support, blending traditional editing expertise with advanced AI tools.

This allows us to:

  • Edit long-form technical videos into concise marketing assets
  • Revoice US content into natural UK English
  • Enhance clarity, pacing, and structure
  • Produce scalable video content quickly and cost-effectively

The result: high-quality, market-ready video content at speed and scale.