PORTFOLIO
STRATEGIC SUPPORT IN ACTION
Every client’s needs are different and the work we do reflects that. From building websites and writing newsletters to editing videos and managing social media, our portfolio offers a glimpse into the practical support we provide behind the scenes.
Building a Clear UK Voice for a Global Technology Brand
Intelli-Hood UK delivers advanced kitchen ventilation systems to hotels, restaurant groups and commercial kitchens across the UK. To help the business establish a strong local presence, Popili Virtual Assistance manages their full marketing functions – from website development and content strategy to CRM, outreach and video production.
This project involved rebuilding the website, localising global marketing materials and creating clearer, more engaging content tailored to UK decision-makers.
A large library of technical video content had originally been produced for US audiences. We re-voiced and edited the material so it felt natural for the UK market, adjusting terminology, pacing and tone to improve clarity and credibility.
The result is professional, easy-to-understand video content that communicates complex technology clearly and supports the sales process.
Showcasing Craftsmanship for a Premium Renovation Brand
ADDA Home Solutions delivers high-end renovations, bespoke interiors and ongoing property care across residential and commercial spaces. As the business moved further into the premium renovation market, their digital presence needed to reflect this shift.
Popili Virtual Assistance supports ADDA Home Solutions across both marketing and operations — from rebuilding the website and refining brand messaging to creating marketing content and supporting internal processes behind the scenes.
For a renovation business, the portfolio is the most powerful sales tool. We rebuilt the website to showcase projects clearly and visually, allowing homeowners, architects and interior designers to explore the work and understand the quality of delivery.
By combining strong visual storytelling with clear structure and messaging, the site now communicates ADDA’s premium positioning and helps generate higher-quality enquiries.
WHAT OUR CLIENTS SAY
“Last year I was drowning in work but anxious about recruiting a VA as I didn’t know where to start. Luckily, that’s when I was introduced to Laura and Popili VA. She quickly took charge and worked out all the ways that she could help me to make some space to get on top of things.
Things were chaotic as I was struggling to stay in control and Laura was patient, organised and flexible with the chaotic schedule. She took charge or organising my online presence with Website and LinkedIn. She helped me work with my main client attending meetings, taking notes, issuing minutes and updating project trackers and reporting.
What I really valued when working with Laura was her calm presence in supporting me on a wide range of activities. She covered everything from porting my email hosting to preparing Powerpoint presentations. Laura provided a complete VA service and I cannot recommend her enough. If you are worried about trying a VA for the first time you could not do better than Laura!“
Sandra | Managing Director | Plain Pencil
“Laura joined our team at the perfect time and has since become an invaluable part of our core leadership. She brings a rare combination of logical, systematic thinking with charm and unwavering competence. I cannot recommend her highly enough.
In times of chaos, Laura is the calming influence we rely on, offering steady support that is deeply appreciated by the entire team, most notably by our founders, who would struggle to function without her! She has implemented systems and structures that have resolved numerous operational challenges, making our business significantly more efficient.
What sets Laura apart is that she doesn’t just think the way we do – she goes further, identifying and addressing the key gaps in our processes with foresight. She is, quite simply, indispensable. “
Adda | Founder | ADDA Home Solutions
“Laura has been an integral part of Elgin Bay, recently supporting the launch of Intelli-Hood UK. She has worked closely with our American partners, creating case studies and marketing materials to help establish our presence in the UK market.
Laura has a deep understanding of our business and has been driving our marketing efforts forward. Her proactive approach, creativity, and attention to detail have helped us strengthen our brand presence. She takes initiative, ensures everything runs smoothly, and is always a pleasure to work with.
I’d highly recommend her.”
Mattew | CEO | Elgin Bay & Intelli-Hood UK
I’ve been working with Laura for around four months, and I honestly don’t know how I managed without her. Laura gets things done super efficiently and she has a wide range of knowledge and abilities meaning I can ask her to do almost anything – or so it seems.
She quickly understood my business and has produced excellent posts and emails for it. She’s explained systems and workflows in a way I can understand, she’s dealt with tech and website issues that had me flummoxed and thrown her own ideas for growing my business into the pot as well.
If I need somebody to bounce ideas off, she’s there for me.
The best bit though is how easy it is to work with Laura. She’s friendly, supportive and has a sense of humour. I’m very glad to have found her!
Louise | Entrepreneur
“When Laura joined us two years ago, I could not have begun to imagine the positive effect she would have on the business. From assisting us with general administration tasks improving both our systems and our operational procedures Laura’s effects on the business have been unparalleled. Her attention to detail and ability to assist us on so many different elements within the business make her an invaluable asset to the company.
Laura works both incredibly efficiently and independently. With little direction from the management team, she without fail completes all the essential elements of the role and then with any spare time looks to improve and work on other areas of the business. We could not recommend Laura enough.”
Tom | Co-Founder | ADDA Home Solutions
Laura has been an invaluable support to my business, bringing a deep understanding of my work and offering proactive solutions that have truly elevated my visibility and operations. She has seamlessly taken charge of areas I resisted delegating, setting up and maintaining my blog, connecting my website to Google Analytics, managing SEO, and even creating systems to expand my reach in the speaking industry. From HubSpot integration for speaking opportunities to listing me on platforms I hadn’t even considered, Laura has helped position my business for greater visibility and impact.
What sets Laura apart is not just her efficiency, organisation, and reliability, but her ability to see the bigger picture. She doesn’t just complete tasks, she anticipates needs, suggests strategies, and helps shape my business in ways I hadn’t thought of. She encouraged me to explore workplace training, recognising an opportunity aligned with my teaching background before I did.
Beyond her expertise, Laura genuinely feels like a trusted collaborator, invested in my success. Running a business can feel isolating, but with Laura, I know I have someone who ‘gets it’, who understands the ups and downs because she’s been there herself. She works with me, not just for me, and she’s strategically supporting my business growth every step of the way.
If you’re looking for someone who brings insight, initiative, and unwavering support, I can’t recommend Laura highly enough. I only wish I had found her sooner!
Valerie | Life Coach | Author | Speaker