Your website is often the first impression potential clients have of your business, and if it’s not up to scratch, you could be losing valuable opportunities. A well-designed, user-friendly site builds trust and encourages visitors to take action. But if your website has certain common mistakes, it could be driving potential clients away without you even realising it.

Here are five website mistakes that could be costing you clients and how to fix them.

1. Slow Loading Speed

Did you know that 53% of visitors will leave a website if it takes longer than three seconds to load? A slow site can frustrate users and push them straight to a competitor’s page.

Fix It:
• Optimise images before uploading them (use tools like TinyPNG or JPEG-Optimizer).
• Use a caching plugin to speed up page load times.
• Choose a reliable hosting provider with good performance ratings.
• Minimise unnecessary plugins that could be slowing down your site.

2. Confusing Navigation

If visitors can’t find what they’re looking for quickly, they’ll leave. A website should be easy to navigate with a clear menu structure and logical flow.

Fix It:
• Keep your menu simple and limit top-level navigation to 5-7 items.
• Ensure key pages (such as Services, About, and Contact) are easy to access.
• Use clear call-to-action (CTA) buttons to guide users towards conversions.
• Add a search bar for easy access to content.

3. No Clear Call to Action (CTA)
What do you want visitors to do when they land on your website? If your website lacks strong CTAs, potential clients may leave without taking action.

Fix It:
• Add clear CTAs on every page, such as “Book a Discovery Call”, “Get in Touch”, or “Download Our Free Guide”.
• Make CTA buttons stand out with contrasting colours.
• Keep CTA text simple and action-driven (e.g. “Start Your Project Today”).

4. Not Mobile-Friendly
Over half of all web traffic comes from mobile devices. If your website isn’t mobile-friendly, you’re losing potential clients. A site that doesn’t adjust properly on smaller screens leads to frustrated users and high bounce rates.

Fix It:
• Use a responsive design that automatically adapts to different screen sizes.
• Check your site on multiple devices to ensure it looks good everywhere.
• Avoid small fonts and make buttons large enough for easy tapping.
• Test your website’s mobile-friendliness using Google’s Mobile-Friendly Test.

5. Poor SEO Strategy
Your website might look great, but if no one can find it on search engines, it’s not doing its job. Without proper search engine optimisation (SEO), you’re missing out on potential organic traffic.

Fix It:
• Conduct keyword research and optimise your content accordingly.
• Use meta titles and descriptions for every page.
• Regularly add fresh content (such as blog posts) to improve search rankings.
• Optimise images by using alt text with relevant keywords.
• Ensure your website has a secure HTTPS connection (Google prioritises secure sites).

Your website should be working for your business, not against it. Avoid these common mistakes and make simple improvements to enhance user experience, boost your online visibility, and ultimately convert more visitors into clients.

Need help refining your website? Whether it’s fixing technical issues, improving SEO, or creating engaging content, Popili Virtual Assistance is here to help. Get in touch today to see how we can optimise your website for success!

Book a Free Discovery Call Today!